Zara's managed to keep itself out of the headlines lately when it comes to scandals like sewing mice into clothing or copying artist's designs.
But a new advertising image that popped up in stores seems problematic.
In what appears to be a photo of an in-store installation, two models with their backs to the camera are shown alongside the message "Love your curves." There'd be no issue with such a body positive message if not for the fact that the two women in the photo are thin.
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People shared their reactions to this seemingly out of touch move on Twitter.