Andrew Neil
It was certainly a memorable start for the UK's newest channel.
Kopparberg cider, furniture giant Ikea and energy provider Octopus have suspended their ads in the last few days.
The UK news channel's launch wasn't the smoothest of rides.
The news channel’s launch on Sunday was not without technical issues.
"He’s got his own idea of what he is worth and we have a slightly different idea of what he’s worth."
The GB News chairman got choked up as he praised the presenting pair for their kindness.
The long-serving presenter has stepped down from BBC News after almost 18 years.
Andrew Neil will be joined by presenters like Dan Wootton, Simon McCoy and Kirsty Gallacher on the new channel.
"Any network worth its salt could find a role for a broadcaster of his calibre," Andrew Neil said of the former Good Morning Britain host.
After The Andrew Neil Show was axed over the summer, he'll front a new show for broadcaster GB News.