censorship
'I’m dumbfounded that a NORMAL BODILY FUNCTION is 'inappropriate'?!'
'Breasts have been sexualised and the point of this campaign is that they don’t have to be sexual.'
Who can forget the ducks?
'When it comes to censorship, it's important that the LGBT+community comes together to show that words, particularly our words, matter.'
'Poor Yak game.'
In short, the PM is making it a crime to have certain, warped sexual fantasies, to get excited, in your head, by things that the vast majority of us find disgusting. He's making the enjoyment of certain fantasy images and fantasy words into a thoughtcrime.