Good Morning Britain
Piers has been one of Gemma's most vocal – and unlikely – supporters.
"Let him rest. He deserves to rest."
Who'd have thought we'd see him pledge his support to a reality star?
"I can only apologise for all the upset and offence I know this development will cause."
And it didn't take Piers Morgan long to start goading his rivals.
"You shouldn’t have a platform for him to reply."
The 'GMB' host acknowledged she was putting herself in danger, but was "acting on instinct".
He definitely wasn't going to let that one lie...