John Lewis
John Lewis' new festive ad just might take you by surprise.
An unexpected tear-jerker.
The legendary Italian performer recorded an original track for the new festive campaign.
The retailer has taken a markedly different approach with this year's ad campaign.
At £60, it feels too good to be true. So is it?
"There’s tonnes of emotional investment that doesn’t get seen... or appreciated sometimes."
“We are proud to use our Christmas advert as a way to generate conversation and action around an often overlooked issue.”
OK, so Christmas is still months away, but who'd want to miss out on these brilliant buys?
Le Creuset, Beats, Tempur, Samsung, Neom... these Black Friday deals from John Lewis are already out.