Matthew Barzun

It's simple, really. It's not about flavour or fat content at all. If lamb wants to find its way into more American mouths, it just needs to get onto the promotional bandwagon, toot its own horn, and recast itself as "the Cute Meat" or "Lamb - we're not all baaaaad" or similar slogan. Hire Beyonce to one-up Lady Gaga and wear a lamb dress.