menstruation

'I wanted to design a product that wasn't reliant on underwear.'

It wants to 'obliterate period anxiety' for good.

'This is really all about men, women, power and fear.'

Monthlies are going mainstream.

The evidence suggests that even in the ancient world, women were using what may seem similar to modern hygiene products. The Ancient Greek physician Hippocrates of Kos, who is known as the Father of Medicine, is widely referenced on the internet as mentioning that small wooden sticks, wrapped with soft lint, might be inserted into the vagina as a primitive tampon.