Sugar
'It is important that breakfast substitutes offer the healthiest alternative, rather than a worse option.'
Basically, blame your brain.
'It is farcical to suggest this will have any positive impact on people's diet.'
Is it time to go back to sugar?
The figures have been released as part of Liverpool council's new health campaign.
'It may represent a novel new treatment strategy to tackle the obesity epidemic.'
It's not pretty.
Some fruit drinks exceed a child's entire daily recommended sugar intake.
'We do need other changes.'