Cue the screaming memes.
Elon Musk's rocket went down, but his social media platform lit up.
Twitter's owner was mocked as a "billionaire manchild" over his blue check mark move that also targeted actor William Shatner.
The legacy checkmarks have begun disappearing, and there are some big-name casualties.
The former president issued the most petulant response to the Twitter billionaire's admission to Fox News' Tucker Carlson.
"I would watch this horror movie."
"I know snooker needs an injection of intrigue but I didn't think they'd go straight to inferno matches."
"There needs to be a pop-up video version of SVU where it tells you what else you know the guest stars from."
Two words: "Ham Hands."
Mischief managed.