uk body image

The advert was criticised for being 'irresponsible'.
'This is for anyone who has ever been called FAT.'
'I'm not going to let some outdated calculator tell me I'm obese.'
'A healthy body can not be compared to an everyday object.'
'We want to say we’ve got this very, very wrong.'
'Have imperfections, don't be embarrassed by them.'
'Each one symbolises a part of my life, a story, an experience, a person I’ll never forget.'
'Beauty doesn't come pre-packaged in one size.'