uk body image
The advert was criticised for being 'irresponsible'.
'We are done with these unnecessary labels.'
'This is for anyone who has ever been called FAT.'
'I'm not going to let some outdated calculator tell me I'm obese.'
'A healthy body can not be compared to an everyday object.'
This is one beauty trend the world could do without.
'We want to say we’ve got this very, very wrong.'
'Have imperfections, don't be embarrassed by them.'
'Each one symbolises a part of my life, a story, an experience, a person I’ll never forget.'
'Beauty doesn't come pre-packaged in one size.'