Defined by a storm in a D cup, this week The Sun newspaper's decision to 'hilariously' pretend it had listened to anti-Page 3 campaigners was offensively unfunny. I've heard it being described as sticking a middle finger up to parents, women and men who honestly believe Britain's most controversial published page represents an outdated, tacky throwback to 1970s media values. Last November it was revealed in audited figures that sales of The Sun had dropped below two million sales which means the last time it had sold fewer copies was way back in 1971. There's probably a lesson there for the red top's top business heads who still have an opportunity to make a meaningful change for a new generation of readers.
Put to one side the endless debate and incorrect columns about Page 3's supposed demise, if the aim was to cynically generate a shed load of free PR for the declining red top then bravo, didn't they do well. Now the challenge they face is trying to convince the rest of us that we should keep reading.
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I'm just back from Germany where all the talk was of the Greek elections. If there's one story you really should try and follow this weekend then it's the events in Greece. Before I acknowledge the collective 'meh' let me explain.
These elections will be a global event because quite simply they transcend Greece's borders and will impact on us here in Britain.
As my Huffington Post Greece colleague Pavlos Tsimas explains: "Greece was the very first country within the eurozone that went through an economic crisis. It was also the first country to receive the EU's basic recipe for curing the crisis: the recipe of austerity. Thus, Greece is becoming the first country that will reveal the political consequences of this plan through these elections, the results of which are threatening to create a long deflation and constant public dejection within the UN. Looking at these elections from the outside raises one question: will the Greek reaction to austerity and its consequences, regardless of the elections, create a new round of the European crisis, or will it begin steps towards its resolution?"
We'll be covering the event here on the HuffPost UK with insight from our teams across the globe.
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While in Munich I learnt more about Pegida - a group I'm not naturally inclined to agree with on any level. It's worth taking a few moments to read this blog from a British doctor living in Germany about her experiences of being a 'foreigner' in a time of Pegida. She's quick to point out that even in these politically unsettled times, with the rise of a frustrated right across Europe, that she's "put at ease by the fact that the Germans themselves underrate how tolerant they are as a folk".
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On the eve of his first election campaign as Prime Minister I've finally (finally!) found not one, but two things I agree with David Cameron on. When asked on radio station Capital Xtra what he thought about fast food Cam said he thought Nando's was the best. I'll resist the obvious chicken gag there.
He was also asked about the Kardashians to which he replied: 'I haven't quite got into why everyone's interested in the Kardashians, so I'm not doing very well on that one.' Don't worry, Davo. I agree.